Ensuring dogs about town are looking well-heeled and groomed to perfection for the festive season, London-bred dog lifestyle company Fetch + Follow and dog-friendly apothecary MALIN+GOETZ, have once again joined forces to host pop up parties for the pups of London.

Hot on the heels of their collaboration for Battersea Dogs & Cats Home, the in-store pop up parties celebrate their latest collaboration the Dog’s Holiday Gift Set – a must have goodie box including a Fetch & Follow Collar & Lead in Green Leather and MALIN+GOETZ’s Dog Shampoo featuring the brand’s dog muse Mr Greenberg the Pug, along with mini size human Peppermint Shampoo and Cilantro Hair Conditioner.

Taking place at MALIN+GOETZ’s boutiques in Seven Dials, Covent Garden and Islington’s Upper Street across two nights, hounds and their humans can expect a fun night of pampering, styling and partying.

Keeping the pups happy will be Fetch & Follow’s popular home baked treats (with a festive twist) and one to one personal styling with covetable items from Fetch & Follow’s new Autumn Winer 2017 collection such as the Sherpa Fleece Jacket and Sunshine Yellow Winter Dog Coat. Plus there will be ‘nose to tail’ pampering from The Groomers Spotlight, sprucing dogs up with a nail trim, ear clean, brush and spritz so they’re ready to impress.

Dog lovers will also be spoilt with hand and arm massages using MALIN+GOETZ’s invigorating Peppermint Body Scrub, followed by their nourishing B5 Body Moisturizer for rich hydration – the perfect relief for tired dog walking arms and weathered hands. There will be delicious mulled apple and nibbles for humans too!

Customers will be rewarded for their purchases on the night with a free mini votive candle for spends of £65 or more on MALIN+GOETZ products, and a free Dog neckerchief from Fetch & Follow with every Fetch & Follow purchase over £35.

The FETCH & FOLLOW X MALIN+GOETZ POP UP PARTIES FOR DOGS are free to attend but should customers of both the hound or human kind wish to book in for one or both of the pamper sessions then they need to RSVP by 5^th November to info@fetchandfollow.com.

Fetch & Follow X MALIN+GOETZ Pop Up Parties for Dogs takes place from 6 to 8pm, on Wednesday 8^th November at MALIN+GOETZ, 6 Monmouth St, London WC2H 9HB and on Thursday 9^th November at MALIN+GOETZ, 146 Upper St, London N1 1QY. Discover more at Fetchandfollow.com and Malinandgoetz.co.uk and get social @Fetchandfollow and @Malinandgoetz #producthounds.