Whether they’ve been naughty or nice, the dogs of London are in for a festive treat this November with a Santa Paws Christmas market brimming with the best in independent pet lifestyle brands, in East London’s Netil Market.

Curated by London dog lifestyle brand Fetch & Follow and helping raise funds for local charity All Dogs Matter, devoted humans and dog lovers can shop more than 15 brands, purveying stylish and on-trend dog accessories, artisan dog treats (anyone for doggy peanut butter?), and unique human gifts with designs that pay homage to our four-legged friends. Leading pet photographer Rachel Oates will also be on hand to take Christmas family portraits with the ‘the dog’ in a pop up studio complete with fun festive props galore.

Try on for size and treat your dog with a smart dog accessory or two for the festive season and beyond from:

–        Fetch & Follow – for stylish, functional and expertly fitted collars, leads and petwear designed to meet the daily demands of the urban dog including their AW17 heroes; the Sherpa Fleece Dog Jacket, Breton-inspired Dog Jumpers and Sunshine Yellow Winter Dog Coat

–        Lead The Walk – the ASOS meets Net A Porter of the pet world and online lifestyle destination for all things canine cool. Snaffle some of the best petwear and accessories from across the globe, with styles to suit all looks and budgets

–        Growlees – number one for fun collar charms that let your dog speak their mind and express their unique and special personalities. As well as collection classics such as Love Not A Biter, I Heart Bacon and Free Hugs, they’ll be showcasing Christmas crackers in festive red or green with phrases such as Fleas Navidad, Santa’s Little Yelper and Official Turkey Taster

–        Edition 12 –  for premium, dog accessories, inspired by luxury finishes and minimal details. Four-legged fashionistas will adore their signature collars and lead sets with contemporary powder coated hardware

–        Edwyn UK – who will be decamping from Spitalfields to share their popular dog neckerchiefs, treat bags, zip pouches and more, all using patchwork, hand printing and applique techniques

A Santa Paws Christmas Market wouldn’t be any fun without the food, and pups will enjoy samples on the day and for their humans to take away from:

–        Neoh & Nobo – who are guaranteed to get lips smacking with their human grade, natural treats including biscuits and Peanut Butter For Dogs. For those in the know, a jar of PB is a cheat’s way to induce comedy, tongue out shots, so it’s an under-the-tree essential for doggos wanting to pursue social stardom in 2018

–        The Artisan Pet Deli – boasting an extensive selection of natural, artisanal pet treats, beautifully designed hound and human homewares and fun dog toys with a foodie themed twist

–        YOKO – for owners who are conscious about their dog’s nutrition, shop homemade, healthy and carefully sourced treats such as Spinach Biscuits and Doggy Carrot Cake

–      Blues Bakery – who’ll be letting dogs have their cake and eat it too with pooch appropriate versions of cupcake classics such as lemon drizzle, red velvet, carrot and banana & peanut doggy cupcake flavours

–        Satisfying human appetites will be an array for food and drinks from Netil Market’s resident shops and street vendors

There will also be Holistic Dog Care from Da Fioretti Herbarium and sneaking in amongst the dogs with cat-like stealth is British cat lifestyle brand Cheshire & Wain, who will be representing the cat contingency, purveying their luxury kitty collars and gifts worthy of the fanciest of felines.

For the dog lover with or without a dog to call their own, there will also be a cool edit of lifestyle gifts celebrating man and woman’s best friend including:

–        Helen Penny – maker of the coolest cushions shaped and illustrated to look just like your pet

–        Hoop and Loop – a new brand producing sweats and tees featuring personalised hand-draw pet embroidery

–        Growler London – who will delight dog lovers with limited-edition pet art and vintage pet collectable

–        There will also be a collective of three London artists including Fetch & Follow Co-Founder Taneale, who have produced some artwork of dogs especially for the Santa Paws Christmas market