Pup Philanthropy at I Believe In Dog: The Pop-up

I Believe in Dog…oh yes I do. I cannot tell you how much I love that phrase, one many of you will recognise from animal welfare charity Wild at Heart Foundation’s fabulous merch. Well, now the famous I Believe in Dog phrase has come to life in more ways than one through I Believe in Dog: The Pop-up, a four week retail (and events) residency in the heart of Covent Garden throughout June. We were invited to the launch party and went along with top dog model Lilliput the Maltese to reaffirm our belief in dog and to see what’s in store for London’s latest pup pop-up…

Pup Philanthropy at I Believe In Dog The Pop-up and Lilliput The Maltese

I Believe In Dog: The Pop-up

Nestled across two floors in a gorgeous space in Seven Dials, I Believe in Dog: The Pop-up welcomed London’s animal lovers, celeb supporters and pup influencers to the launch last week for a taste of what was in store for the month ahead. As well as drinks and dogs galore, pups and people were treated to a beautifully decorated space full of fabulous brands such as Found My Animal, Hoop N Loop, Barc London, Fetch & Follow and more.

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Fresh flowers courtesy of Wild at Heart Foundation founder and celebrated florist Nikki Tibbles put the finishing touches to the space and guests got into the party spirit with a special DJ set from dog lover Pixie Geldof.

Pup Philanthropy at I Believe In Dog The Pop-up Lilliput the Maltese and Zeus the London Malumute

Little and large…Lilliput the Maltese and Zeus the London Malumute

Pup Philanthropy at I Believe In Dog The Pop-up - Pixie Geldof

Never mind the tunes, it’s all about the cuddles…Lilliput cosies up to Pixie Geldof

Before the launch party, I wasn’t really sure what was in store (literally) but I was really impressed. Think shopping from fabulous four-legged and two-legged brands (see below for the full list), an exciting events line-up, art and more, all putting pup philanthropy first and foremost to raise funds and awareness for stray dogs all over the world.

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I Believe in Dog: The Pop-up is open from 10am-6pm daily until 29th June and of course, it’s dog-friendly so you can visit with your best friend. It’s the perfect chance to shop and support a great cause at the same time – in particular, we loved the chance to see the Wild at Heart merch in person rather than just online (with exclusive editions created by Hoop N Loop for this event) and came away with some gorgeous ‘I Believe in Dog’ pieces.

Pup Philanthropy at I Believe In Dog The Pop-up - Hoop n Loop

Photo: Wild at Heart Foundation – Hoop N Loop special edition

It’s not all about shopping, however. There’s also an exciting events line-up throughout the month culminating in a fabulous I Believe in Dog: The Pop-up Farewell Festival as part of the Seven Dials Festival 30 on 29th June. Here’s what’s on…

I Believe In Dog: The Pop-up Events

Pup Philanthropy at I Believe In Dog The Pop-up 2

  • Sunday 9th June | 10am-midday | Canine coffee morning | Entry is free, but please  register interest in advance

  • Sunday 9th June | 2-3:30pm | Nikki Tibbles Wild at Heart flower class | Tickets cost £150 pp | 10 spaces per class (Classes also on Wednesday 19th June and Wednesday 26th June)

  • Wednesday 12th June | 6-7:30pm | Kate Spicer book signing: ‘8 things only dog owners would know’ | Tickets are free, with a suggested donation of £10. Limited spaces available.

  • Thursday 13th June | 6:30-7:30pm / 8-9pm | ‘Doga’ class |Tickets cost £15 pp. 10 spaces per class.

  • Sunday 16th June | 2-4pm | Sally Muir potato print workshop & book signing | Tickets are free, with a suggested donation of £10

  • Thursday 20th June | 6-7:30pm | Damian Dibben: book signing & reading | Tickets are free, with a suggested donation of £10

  • Monday 24th June | 6:30-8:30pm | Wild Life Drawing class | Tickets cost £30 each. 25 spaces available.

  • Thursday 27th June | 6:30-8pm | ‘How to photograph your dog’ | Tickets cost £12.50 each. Limited availability.

  • Saturday 29th June | All day | I Believe in Dog: The Pop-up Farewell Festival: The pop-up will be going out with a bang on Saturday 29th as part of the Seven Dials’ Festival where Wild at Heart will be getting into the party spirit with craft beer, music, and some very special guests. Finally, at 4pm, London’s dog lovers will head out on a Wild at Heart Foundation Dog Parade round historic Seven Dials. Attendance at the farewell festival is free.

So London dogs, make sure you and your humans pay a visit to I Believe in Dog: The Pop-up whilst you can. Not only will you likely find or do something fabulous whilst you’re there, but you’ll be helping Wild at Heart Foundation change the lives of suffering street dogs all over the world and saying yes….I Believe in Dog.

The I Believe in Dog Pop-Up is on until 29th June at 57-59 Monmouth Street, Covent Garden, WC2H 9EZ, 10am-6pm daily with special event times as listed above.

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Brands in residence at I Believe in Dog: The Pop-up are: ANABELA CHAN • BARC LONDON • BIRD + WOLF • BOMBSHELL HQ • BUTTERNUT BOX • DINNY HALL • FETCH & FOLLOW • HIP HOP HOMES • HOOP N LOOP • HUNTER • JOANA LING • JO MALONE • KINN BEAUTY • LABORATORY PERFUMES • LOQUET LONDON • MAISON VES • MALONE SOULIERS • MANOLO BLAHNIK • MEME LONDON • NIKKI TIBBLES WILD AT HEART • PET’S PYJAMAS • PRAI • ROSIE FORTESCUE • SIRIUS • SOPHIE CONRAN • SOPHIE LIS • TIMOTHY HAN •
See more fabulous events for London Dogs on our London Dog Events Calendar
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