november, 2019

09nov(nov 9)10:00 am27(nov 27)6:00 pmThe Merchant's Tail Christmas Pop-up for Dogs & CatsOPENING TIMES: 11am - 6pm Wednesday to Friday, 10am – 6pm Saturday and 10am – 5pm Sunday.10:00 am - 6:00 pm (27) The Merchant's Tail Christmas Pop-up, 270 Hackney Road, London, E2 7SJ Event Organized By: Fetch & Follow

The Merchant's Tail Christmas Pop-up for Dogs & Cats


Event Details

The Merchant’s Tail Christmas Pop-up for Dogs & Cats | Inspired by the loving tales their pet-owning customers share with them and a mutual appreciation for one another’s brand, pet labels Cheshire & Wain and Fetch & Follow have teamed up to curate The Merchant’s Tail Christmas pop up to delight cats, dogs and the people who love them.

Launching on 8th November, this co-hosted, lifestyle store is set to offer a friendly shopping experience, where pet owners can indulge their furry friends with the loveliest of Christmas gifts, enjoy a host of exciting events and engage with their animal-loving kinfolk.

The Merchant’s Tail Christmas Pop-up will bring together the best of Fetch & Follow and Cheshire & Wain’s stylish and functional collections for a pet’s look, dwellings and appetite, with fun curiosities for pet lovers too. Making their debut in-store is Fetch & Follow’s new Autumn Winter collection, which sees the East London brand’s signature dog jacket design refreshed in bright and bold rubber for protection against the rain. The new coats will sit alongside Fetch & Follow’s distinctive collection of leather collars and leads, jackets, jumpers, bowls, beds and more.

Pusses can also get an upgrade with Cheshire & Wain’s latest drop to their luxury cat lifestyle offering -‘Muted Heritage’, a range of soft and natural hued leather collars for the anti-maximalist kitty. Alternatively, the brand’s collection of Caviar themed collars and accessories are a must-have gift for the feline, who insists on the fancier things in life. Both cat and dog collar purchases have the option of being personalised in-store in a choice of gold or silver foil embossed lettering or ‘plain’ blind embossed lettering for an extra special gift. Brand founders Sonja Farrell of Cheshire & Wain and Fetch & Follow’s Genesta Gunn will be on hand to provide sizing advice and in-person fittings, as well as dispensing regular servings of counter treats for good boys and girls. Human patrons can also post a ‘tail’ to Santa Paws about why their cat or dog deserves a gift this Christmas, with the best entry winning a £100 spend on either brands’ range.

Be part of this four-legged story at ‘The Merchant’s Tail Christmas Pop Up for Cats and Dogs by Cheshire & Wain and Fetch & Follow’, located at 270 Hackney Road, London, E2 7SJ. From Friday 8th November through to Wednesday 27th November December, the store is open Wednesday to Sundays.

Please note the Merchant’s Tail Christmas Pop-up OPENING TIMES: 11am – 6pm Wednesday to Friday, 10am – 6pm on Saturday and 10am – 5pm on Sundays.

To celebrate their opening weekend (9 & 10th November), the first 20 visitors to spend over £50 in-store will receive a cat or dog-themed goodie bag and there will be complimentary treats and refreshments for both hounds and humans


9 (Saturday) 10:00 am - 27 (Wednesday) 6:00 pm


The Merchant's Tail Christmas Pop-up

270 Hackney Road, London, E2 7SJ


Fetch & Follow

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