Celebrities Open Bow Wow Grooming Salon For London’s Best Loved Dog Shop

Celebrity London Dog Owners Amanda Holden and Maria Friedman together with their dogs Buddy the Shichon (Shih Tzu and Bichon Frise cross) and Bingy the Shih Tzu, showed their ‘suppawt’ for the opening of Bow Wow London’s new Grooming Salon in Bloomsbury on Wednesday 22nd March 2017.

Amanda Holden Buddy Bow Wow London Dog Grooming Launch_3
Amanda Holden with Buddy
Maria Friedman Dog Bingy Bow Wow London Dog Grooming Launch_1
Maria Friedman with Bingy

Bow Wow London (whose flagship Covent Garden Store was voted London’s Best Loved Shop in Time Out’s 2015 Love London Awards), are clearly hoping to carry over that success to their new Grooming Salon. The aim is to create a happy environment with plenty of treats and a play area for dogs whilst they wait  – cages and drying cabinets are banned from the salon we were pleased to hear.

Celebrity canines Buddy (who has his own Instagram @buddyholden) and Bingy were treated to a spruce up with the finest, holistic BIOGANCE® products from head groomer Haruka who hails from Japan, where she studied an extensive two-year dog-grooming course at the prestigious International Animal Health & Management College in Tokyo. Joining her as assistant groomer is East London girl Vicky, who has been grooming the hounds of Essex for the past four years and is the resident First Aider for Dogs.

Amanda Holden Dog Buddy Bow Wow London Dog Grooming Launch
Maria Friedman Dog Bingy Bow Wow London Dog Grooming Launch

Haruka and Vicky will be offering London’s pooches services such as the Wash & Go, the Bow Wow Express and The Full Bow Wow Experience. For pups looking for an extra pamper, the Thalassotherapy Mud Bath should do the trick. A blend of minerals, sea mud from three different countries and seaweed extract that gently massages into the skin, to cleanse pores and remove waste which cannot be washed away with ordinary shampoo, promoting healthy skin and a glistening coat. Never mind for pups, we’d quite like to try one of those ourselves!

Amanda Holden Buddy Bow Wow London Dog Grooming Launch_8
Co-owners Taro Takeuchi & Jason Maddocks with Amanda Holden and Groomers Vicky & Haruka

Complementing  Bow Wow London’s Covent Garden store, the salon promises to be another great find for canines and owners in the capital, allowing pups to be pampered whilst humans shop in nearby Covent Garden or Oxford Street.

Co-owner, Jason Maddocks says: “We’re delighted to be opening our first ever grooming salon in central London and are so glad that Amanda, Maria and their dogs were here to join us on our first day. We hope to emulate the award-winning success of our Covent Garden shop and bring the capital’s canines and beyond an outstanding standard of grooming in a relaxed, friendly and clean environment where they will feel right at home.”

  • Bow Wow London’s NEW Grooming Salon is located at 17 Little Russell Street, London WC1A 2HL.
  • Opening times are 10am to 6:30pm, Tuesday to Saturday. For services, pricing and more, visit Doggrooming.london. Keep up with @BowWowLDN on Facebook, Instagram and Twitter.
Photos Courtesy of Bow Wow London


  1. 28th March 2017 / 12:32 pm

    This sounds the pawfect place for me to leave Maya for a couple of hours next time I am in London. Fabulous review and photos xx

    • 28th March 2017 / 7:28 pm

      Isn’t it great Sal? Maya will get a lovely groom and be well looked after whilst you get to shop in central London, perfect! Do let us know next time you’re in town x

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