Beautiful Joe’s | The Treats That Taste Amazing And Do Good!

Beautiful Joes - Moleque

Recently, we were lucky enough to win a six months supply (yes six) of Beautiful Joe’s ‘Perfectly Behaved’ Liver Treats at the All Dogs Matter Bark Off. We were super excited with our prize as we have had these treats before and absolutely LOVE them. So we thought it was about time we did a review to share with you just why we think Beautiful Joe’s liver treats are so pawsome.

Beautiful Joes - Moleque & Belinha
He better not think those are all for him…

So What’s the Scoop On Beautiful Joe’s Liver Treats?

Beautiful Joe’s liver treats are hand-made from British, all natural free range ox liver, pure and simple. There are no additives  – the liver is just slowly dried to lock in the flavour. Well all I can say is it must work as Belinha and Moleque go crazy for these treats. I’ve also used them when covering dog events for the blog and getting a dog to look at you for that perfect photo is so much easier with these treats. Even the dogs whose owners say are fussy and ‘probably won’t take it’ are soon eating their words as the treat is gobbled down.

Beautiful Joes - Hogging The Treats
Maybe if I nose dive on top of the treats, he’ll get get the message (that they’re all mine)

The other we love is that they are low-fat with just a 5.8% fat content. The protein content is naturally high so these are meant as a supplement to your dog’s main diet (Beautiful Joe’s recommend that the treats should not make up more than 5% of your dog’s daily diet although I’m sure you dog will happily disagree.)

Why We Love Beautiful Joe’s Liver Treats


Well, apart from the obvious which is that they are so damn tasty, this brand has a ‘One for One’ model to help Animal Rescues and Shelters. Every time a packet of treats is purchased, Beautiful Joe’s donates a packet to an Animal Rescue. This means Beautiful Joes are giving away half the treats they make; when you think of it like that, it’s incredibly impressive!

According to Beautiful Joe’s website, they are currently donating treats to a whopping 77 Animal Rescues including our very deserving four-legged friends over at All Dogs Matter.

Rescues also benefit when companies such as Pawpost (the monthly subscription box of eco-friendly toys and natural treats – see our Pawpost review here) purchase Beautiful Joes to include in their boxes. This also helps rescues like All Dogs Matter as they benefit from the  ‘One for One’ model not only directly from Beautiful Joe’s itself but also via the purchases that companies like Pawpost make.

Pawpost recently dropped off a big bundle of Beautiful Joes at the All Dogs Matter Kennels and you can tell just how pleased the dogs are with them!

Beautiful Joes Delivery.jpg
Photo: Courtesy of PawPost / Lupe Sanchez
Beautiful Joes - Bailey.jpg
Photo: Courtesy of PawPost / Lupe Sanchez
Beautiful Joes - Sit.jpg
Photo: Courtesy of PawPost / Lupe Sanchez
Beautiful Joes - Training.jpg
Photo: Courtesy of PawPost / Lupe Sanchez

It’s important to realise that rescues are often struggling to cover basic costs and so treats are a real luxury, let alone air-dried liver ones, so this support makes a massive difference. And as if that wasn’t enough, Beautiful Joe’s donates 1% of its sales to Compassion in World Farming.

Beautiful Joes - Belinha
What? They give these tasty treats to other rescue dogs for free? Hmm, I’d better share mine then too…

Could we be more in love with Beautiful Joe’s?

Beautiful Joe’s Liver Treats Nutritional Content

  • Crude Protein 56.9%
  • Crude Oils & Fats 5.8%
  • Crude Fibres 0.1%
  • Crude Ash 3.8%
  • Moisture 20.7%
Beautiful Joes - Moleque Helps Himself
No Moleque, it’s not self-service!

Where To Buy Beautiful Joe’s Liver Treats?

You can purchase individual bags, tins or the monthly subscription from Beautiful Joe’s online shop. The subscription also comes with a free tin which is a really nice touch and great to pop in your pocket for on the go.

The Verdict

Disclaimer: This is a honest independent review – we weren’t asked to write it, we just love Beautiful Joe’s!



  1. 30th June 2016 / 8:47 pm

    Love this gang and Basil approves. He’s a big Beautiful Joe’s fan x

    • 30th June 2016 / 10:18 pm

      That’s high praise coming from a connoisseur like Basil Barkarama! We’re not surprised though x

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